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Cover of Designing the Obvious

Designing the Obvious

Robert Hoekman Jr. · first published 2006

Mentioned 1 time(s) by 1 guest(s).

  1. Melanie Perkins on Lenny's Podcast (2025-11-02): recommend

    “…one of the books early on I read was Designing the Obvious, which I found very insightful…”

    She turned 100+ rejections into a $42B company | Melanie Perkins