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Cover of Positioning

Positioning

Al Ries and Jack Trout · first published 1982

Mentioned 3 time(s) by 3 guest(s).

  1. Stewart Butterfield on Lenny's Podcast (2025-11-20): recommend

    “…There's this book, Positioning, which is an absolute classic. It's very short. I would recommend everyone read it…”

    Mental models for building products people love ft. Stewart Butterfield

  2. Rahul Vohra on Lenny's Podcast (2025-03-23): recommend

    “…I read a book on positioning that really influenced my thinking.…”

    Superhuman's secret to success | Rahul Vohra (CEO and founder)

  3. Arielle Jackson on Lenny's Podcast (2022-08-18): recommend

    “…In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book.…”

    The art of building legendary brands | Arielle Jackson (Google, Square, First Round Capital)