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Cover of Demand Side Sales

Demand Side Sales

Bob Moesta · first published 2020

Mentioned 6 time(s) by 3 guest(s).

  1. Ryan Singer on Lenny's Podcast (2025-03-30): recommend

    “…this Demand-Side Sales is good for this strategy stuff.…”

    A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")

  2. Ryan Singer on Lenny's Podcast (2025-03-30): critique

    “…it's this other kind of sales, this demand side sales.…”

    A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")

  3. Ryan Singer on Lenny's Podcast (2025-03-30): recommend

    “…Actually, the one that I recommend the most is Demand-Side Sales 101…”

    A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")

  4. Bob Moesta on Lenny's Podcast (2025-02-23): recommend

    “…I would have them read Demand Side Sales, and it basically is starting from the theory…”

    How to find work you love | Bob Moesta (Jobs-to-be-Done co-creator, author of "Job Moves”)

  5. Bob Moesta on Lenny's Podcast (2025-02-23): mention

    “…I wrote a book called Demand Side Sales that basically took the premise…”

    How to find work you love | Bob Moesta (Jobs-to-be-Done co-creator, author of "Job Moves”)

  6. Georgiana Laudi on Lenny's Podcast (2022-09-29): mention

    “…Bob Moesta wrote a book called Demand-Side Sales that goes into it.…”

    Customer-led growth | Georgiana Laudi (Forget The Funnel)