Obviously Awesome
April Dunford · first published 2019
Mentioned 6 time(s) by 5 guest(s).
Krithika Shankarraman on Lenny's Podcast (2025-05-25): recommend
“…one book that I recommend to most people is April Dunford's book on positioning called Obviously Awesome…”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
April Dunford on Lenny's Podcast (2023-01-22): mention
“…When I wrote the first book, people started writing back to me…”
How to nail your product positioning | April Dunford (Obviously Awesome)
April Dunford on Lenny's Podcast (2023-01-22): recommend
“…my book is the how to book…”
How to nail your product positioning | April Dunford (Obviously Awesome)
Camille Ricketts on Lenny's Podcast (2022-12-11): recommend
“…Obviously Awesome by April Dunford. If you're looking to position your company…”
How Notion leveraged community to build a $10B business | Camille Ricketts
Georgiana Laudi on Lenny's Podcast (2022-09-29): recommend
“…Obviously Awesome by April Dunford. I'm sure you've heard that one a ton.…”
Emily Kramer on Lenny's Podcast (2022-09-11): recommend
“…I think April Dunford's Obviously Awesome is sort of becoming one of those books that every marketer should have read on positioning.…”
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)