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Cover of Scientific Advertising

Scientific Advertising

Claude Hopkins · first published 1966

Mentioned 2 time(s) by 2 guest(s).

  1. David Senra on The Tim Ferriss Show (2025-09-26): mention

    “…it turns out Claude Hopkins wrote this book called Scientific Advertising…”

    David Senra — How Extreme Winners Think and Win: Lessons from 400+ of History’s Greatest Founders and Investors (Including Buffett, Munger, Rockefeller, Jobs, Ovitz, Zell, and Names You Don’t Know But Should) (#828)

  2. Archie Abrams on Lenny's Podcast (2024-03-31): recommend

    “…one that I love is Scientific Advertising by Claude Hopkins…”

    How to speak more confidently and persuasively | Matt Abrahams (professor, speaker, author)