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The Challenger Customer

Matt Dixon, Brent Adamson, Nicholas Toman · first published 2015

Mentioned 1 time(s) by 1 guest(s).

1. April Dunford on Lenny's Podcast (2023-01-22): recommend

   “…there was a companion book to that called The Challenger Customer…”

   How to nail your product positioning | April Dunford (Obviously Awesome)