
Contagious
Jonah Berger · first published 2013
Mentioned 1 time(s) by 1 guest(s).
Madhavan Ramanujam on Lenny's Podcast (2022-12-08): recommend
“…And probably the third one that I recommend is a book called Contagious by Jonah Berger.…”
The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)