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Cover of Positioning

Positioning

Al Ries, Jack Trout · first published 1981

Mentioned 1 time(s) by 1 guest(s).

  1. April Dunford on Lenny's Podcast (2023-01-22): recommend

    “…The other one that I always recommend is the original book on positioning, which is the book by Ries and Trout Positioning: The Battle for Your Mind.…”

    How to nail your product positioning | April Dunford (Obviously Awesome)