Selling the Dream

Guy Kawasaki · first published 1991

Mentioned 1 time(s) by 1 guest(s).

Petra Wille on Lenny's Podcast (2022-11-27): mention
“…Marty Cagan was my product coach, he made me read Selling the Dream, which is the Macintosh story on product evangelizing by Guy Kawasaki.…”
How to be the best coach to product people | Petra Wille (Strong Product People)