The Luxury Strategy
Jean-Noël Kapferer · first published 2008
Mentioned 3 time(s) by 2 guest(s).
Anuj Rathi on Lenny's Podcast (2023-12-07): recommend
“…recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy.…”
The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
Kevin Rose on The Tim Ferriss Show (2023-05-04): mention
“…Have you read the book The Luxury Strategy?…”
Kevin Rose on The Tim Ferriss Show (2023-05-04): recommend
“…It's actually another really good one. It talks about just brand positioning…”