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The Challenger Sale

Matt Dixon, Brent Adamson · first published 2011

Mentioned 2 time(s) by 2 guest(s).

1. Evan LaPointe on Lenny's Podcast (2024-08-11): recommend

   “…And a great book to read for a moderate influence is the Challenger Sale.…”

   Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe

2. April Dunford on Lenny's Podcast (2023-01-22): recommend

   “…His previous book, The Challenger Sale, and there was a companion book to that called The Challenger Customer.…”

   How to nail your product positioning | April Dunford (Obviously Awesome)